As a boy working in his father’s south Omaha A&W Drive-in, Greg Cutchall couldn't imagine anything else besides being a restaurateur. his dad, Ray Cutchall, and uncle Bob Cutchall, owned several A&Ws and Kentucky Fried Chickens.
Helping out at his father’s A&W in the summers became a rite of summer for young Greg, who lived the rest of the year in Tucson, Ariz., with his mother and siblings. His folks divorced when he was small. He recalls working trash cleanup and dishwashing details at the restaurant. He wanted to be just like his dad when he grew up and run his own fast-food joint. By his late teens, though, he found a new passion in photography. He enrolled at the University of Nebraska at Omaha fully intent on staying one year and then furthering his photo training in California. But his studies took a back seat to earning money from the portraits he shot and from an Indian jewelry shop he and a brother opened at the Westroads Mall.